Privacy Policy

1.0 Introduction

Fruit Studio Ltd (the "Company", "Fruit", "we", "us", or "our") is committed to protecting the privacy of visitors and users of our website (the "Website"). This Privacy Policy explains how Fruit collects, uses, discloses, and safeguards your personal information, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Website, you agree to the terms of this Privacy Policy.

2.0 Contact Information

If you have questions about this Privacy Policy or your personal data, please contact:

Fruit Studio Ltd

London, UK

Email us at help@thisisfruit.co.uk.

3.0 What Data We Collect

Depending on your interaction with the Website, we may collect:

- Identity Data (name, username, company name)

- Contact Data (email, postal address, phone number)

- Technical Data (IP address, browser type, operating system, device type)

- Usage Data (pages visited, referring site, clickstream, time on site)

- Profile Data (account settings, campaign preferences, talent roster info)

- Marketing & Communications Data (preferences for receiving marketing)

- Creator/Brand Data (if you apply to work with us or submit portfolio information)

4.0 How We Collect Data

We collect data through:

- Forms or fields you complete (e.g. registration, contact, inquiry forms)

- Website analytics and cookies

- Communications sent to us by email or via third-party platforms

- Use of our dashboard, portals, or campaign management tools

For more details on cookies, please see our cookie policy.

5.0 How We Use Your Data

We only use your data lawfully and for legitimate purposes, including:

- To provide and improve our services

- To communicate with you regarding your account, partnership, or inquiries

- To analyze site usage and improve website functionality

- To process creator/brand onboarding, campaigns, and talent partnerships

- To provide updates, news, and marketing (with your consent)

- To comply with legal, contractual, and regulatory obligations

6.0 Legal Basis for Processing

We rely on the following lawful bases:

- Performance of a contract (when you register, contract, or participate in campaigns)

- Legal obligation (for data required by law and to comply with regulations)

- Legitimate interests (to improve services, prevent fraud, market appropriately)

- Consent (for optional marketing and communications; you may withdraw consent at any time)

7.0 Sharing Your Data

Fruit may share data with:

- Service providers (web hosting, analytics, payment processors), under confidentiality agreements

- Talent/clients for partnership coordination, with your prior approval

- Authorities or law enforcement, if required by law

- Third parties with whom you have agreed to collaborate via our services

- We do not sell or rent your data to marketers or advertisers.

8.0 International Transfers

If we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, adequacy decisions, or your explicit consent.

9.0 Data Security

We employ industry-standard security measures to protect your personal data, including:

- Encryption and secure servers

- Access controls and authentication

- Regular system testing and monitoring. However, transmission of data over the internet is never fully secure; you acknowledge and accept the risk in using our Website.

10.0 Data Retention

We retain personal data only as long as needed to fulfill the purpose collected, to comply with legal obligations, or as set out in relevant service contracts. Where not otherwise specified, we delete or anonymize your data after 24 months of inactivity or upon request, except where required for regulatory compliance.

11.0 Your Rights

Under UK GDPR, you have rights including:

Access – request a copy of your data

Rectification – correct inaccuracies

Erasure – request deletion (“the right to be forgotten”)

Restriction – limit processing of your data

Data Portability – transfer your data

Objection – object to certain processing/marketing. To exercise these rights, contact us using the above details. We will respond within one month as required by law.

12.0 Marketing and Cookies

We only send email marketing or newsletters with your opt-in consent. You can unsubscribe at any time by replying "unsubscribe" to any email or by contacting us.

We use cookies and analytics to enhance functionality and understand user behavior. For specifics, see our cookie policy.

13.0 Third-Party Links

Our Website may include links to third-party sites or platform integrations (for example, YouTube, Instagram, Google APIs). These sites are governed by their own privacy policies over which we have no control. We encourage you to review those policies directly.

14.0 Minors

Our Website is not intended for individuals under 18. We do not knowingly collect data from minors. If we learn that a minor has provided personal information, we will delete it promptly.

15.0 Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page and, where appropriate, communicated by email or site notification. The “Last Updated” date at the top reflects the latest version.

16.0 How to Complain

If you have unresolved concerns, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk, or your local supervisory authority.

By using the Website, you agree to the collection, processing, and terms set out in this Privacy Policy.